Articles published February, 2015

Smarter - Igniting Your Startup
28
Feb
2015
Smarter

The right way to send automated emails to your…

Communication is key. Sending emails sounds easy, but it’s not that simple. Getting messages in the user’s Inbox is actually something that requires some money these days. If you didn’t read my article Sending Newsletters to Your Users, I’d suggest you start there first. Sending… continue reading

Marketing - Igniting Your Startup
28
Feb
2015
Marketing

Brand Loyalty is Built Through Paying Attention

Love me, love me, say that you love me! Well… make me love you! You should start looking at the relationship between your company and you customers as a love relationship. Ps: long-term love. Best thing… it can last more than three years. If at… continue reading

Design - Igniting Your Startup
28
Feb
2015
Design

User experience – Part II

Our journey has come to an end… Or maybe not! A few months ago, we had this idea of hosting a writing marathon. Our goal was to create a series of articles that can serve as guidelines when starting an online business. And by trying… continue reading

DevOps - Igniting Your Startup
27
Feb
2015
DevOps

Automated testing

Testing is that “thing” where you make sure everything works all the time. Starting up a new product involves a lot of changes and development. And it is quite easy to break things. Customers will be indulgent for a while, but when things get serious,… continue reading

Marketing - Igniting Your Startup
27
Feb
2015
Marketing

Brand Equity Or Paying For “The Brand”

Similar products, similar characteristics, one costs 10 times more than the other. Long live brand equity! I am pretty sure you wondered at least once why some brands are so expensive. It’s simple: they are so expensive because there are people willing to pay for… continue reading

Design - Igniting Your Startup
27
Feb
2015
Design

User experience – Part I

Becoming a Public Enemy I’m getting ready to receive everybody’s criticism… Wait for it! Waait… You’re all wrong – designers, developers, marketers, business owners, and all the rest! You are so utterly wrong! When it comes to UX (user experience, just to be on the… continue reading

Smarter - Igniting Your Startup
26
Feb
2015
Smarter

Manpower that has your back (who you may need…

Your startup is a ship. It needs a crew. Or you’re just wandering around in a boat. Depending on your startup’s flavor, you’ll need different types of people in your team. If you startup is a tech one, running a Software-as-a-Service, here’s what you should… continue reading

Marketing - Igniting Your Startup
26
Feb
2015
Marketing

Be aware of your brand’s awareness!

People are “alzheimerising”… You have to struggle hard so they’ll remember your product. Brand awareness must be on the top of your to do list. We are exposed on a daily base to thousands of brands and our memory is “alzheimerising”. Why should we remember… continue reading

Design - Igniting Your Startup
26
Feb
2015
Design

Be like water

Respond Mother F****r! Yeah, it’s an annoying word – responsive. We see it everywhere, it’s on everybody’s lips, and sometimes, it would be awesome for it to become a person so we could smash a chair in his face… But do you know why responsive… continue reading

Smarter - Igniting Your Startup
25
Feb
2015
Smarter

Creating a multilingual website

Hey! Dónde está la biblioteca? Um wieviel Uhr schließt das Geschäft? Unazungumza kiingereza? Tara sayaw tayo? Câte mere are Ana?… Confused much? How would it be like if all BMWs had everything from labels to User’s Manual in German. Only German. It would be even… continue reading