Hey, Charlie! We’re going in an adventure, Charlie!
Putting together an online business is very similar to an adventure into the wild. You start with an idea “Uh! I want to explore the forests of the Carpathians.” Out of a sudden you’re finding yourself planning the trip, making travel arrangements, organizing your backpack… you’re good to go!
After some time, you’re breathing the Carpathians’ air, mesmerized by the scenery. Unfortunately you could get separated from the group and deviate from the path, but you do have a trusty map to find your way around.
So what’s the keyword here? That’s right! Map.
Even if you’ll get lost along the way, in the backpack there’s a piece of paper to which you can look at and recover the lost direction.
That’s what you need when you’re running an (online) business – a map. Some guides that can help you through the evolution of your entire adventure to not lose the way. But you’re not the only beneficiary: the path can be (re)planned and (re)tested for future pathwalkers – your website’s visitors.
Cable structure… Ha! Silly me… It’s actually called Wireframing
So what is Wireframing you ask?
It’s a simple way, more or less, through which you can define the hierarchy and placement of all the screened information: header, body, footer, even more – where the text’s going to be, the images, the sidebar… pretty much everything that the users is going to see on its device’s display.
You need a “sketch”, a low-fidelity representation of your launchable website. Through it you can test the navigation, the usability, the interactions and so many more… but remember, it’s a mere depiction – it won’t provide you with a full, clear impression about how things will work. Instead it will serve you throughout the development process, and it will serve you well.
To wireframe or not to wireframe?
By focusing on your website’s structure, its layout, you (or your designer) can make better user-experience decisions, without being distracted by colours, typography and trends. After the wireframe has been established you can allow the user-interface (UI) to be created and afterwards the fun starts by getting into prototyping.