Sometimes you just have to pay to get what you want. That’s how traffic works. You can let your imagination run wild, but we are talking about online traffic here. I consider outbound marketing all the advertising and exposure that one pays for. Outbound marketing… continue reading
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About Alina Bugarin
Alina Bugarin is a passionate Online Marketing Specialist that has a strong background in social media marketing, online campaigns, content writing & scripting for ads and animations.
No selfishness allowed! Earn your audience attention through content that matters for both you and them. When it comes to online marketing, there are two ways in which it can be done: through inbound marketing or through outbound marketing. The differences between the two of… continue reading
I’m sure you want your customers to love you, be pleased with what you are doing and buy only from you over and over again. It seems like a dream, but you can make it come true by creating the right buyer persona. Businesses exist… continue reading
Be careful about the nasty decline stage. In the previous article I talked about the fact that products have 4 life cycle stages and most of the products can be defined as belonging to a specific one. If the first two stages, introduction and growth,… continue reading
Some products seem to be forever “trendy”… …while others go off trend pretty fast, even in a matter of months. Understanding that products have life cycles just like living beings makes it easier to take better business decisions. One of the most important things an… continue reading
Most times, sales forecasting are done so optimistically that they end up looking like a letter to Santa Claus. Sales forecasting is a complex process through which a company predicts its future sales for a specific time period. Sales forecasting are a lot easier to… continue reading
What is niche marketing? A huge success or a terrible failure? A niche market is a submarket that focuses on a specific service or product. It targets a very specific demographic profile and can also come as a response to a request for a specific… continue reading
If you want a long-term relationship with your customers, you would better make them love and respect you! Simply branding and throwing ads at them seems that is no longer enough. The concept of “lovemarks” was first introduced by Kevin Roberts, the CEO of advertising… continue reading
You keep posting but you never take a look at your competition’s online activity. What if they have already posted an opinion similar to yours a few months ago? Kind of embarrassing, right? You should start monitoring the digital media channels right now and see… continue reading