In order to be king, one needs a crown
Perhaps “logo” together with “website” are the most known words in online when it comes to Design. Both are equally important, among others, but let’s focus on the first one – the logo.
After all what is a logo?
Essentially, the logo is a symbol that represents a business, a group of people, a concept or anything else that needs a graphic portrayal. Its purpose is to support recognition and, much ignored, inspire trust. A brand’s emblem should be:
- enduring over time and, sometimes, trends
- notable and unforgettable
- straightforward and meaningful
- simple and clean
All of the above features go hand in hand, and you should have a logo that meets not one, nor two, but rather all of them.
If a logo has simplicity
It’s versatile and can be printed on any type of medium; it’s easily recognizable; has great visibility and/or legibility.
If a logo is straightforward
After the first contact with it, a person will know immediately what it stands for. You can communicate an idea to your possible customers/business partners through your logo, even before saying a single word to them. Yes, the logo can be a “pre-elevator pitch”, if I may say so.
If a logo is notable
It’s also memorable. This feature may not be so easily achieved, but with a great designer (or a team) it can be done. Just throw your interest over the web and see how many companies have awesome looking logos. You’d want for your business to stand out of the crowd, wouldn’t you ?
If a logo is timeless
It will stand tall through any blizzard. People are born every day – you’re not addressing only to the “today people”. Hopefully your business will last forever and you need to stay relevant to future generations also. Trends come and go, but with simplicity you can’t go wrong. Of course, you can tweak it here and there, but the base should be a solid one.
Give me more
A logo should be your top priority. Ignore the dumb people who are saying something else. They are incredibly ignorant, and you wouldn’t want to be like them, right?
In the next two articles we’ll take a look at the logo design process and at some really crappy logos (for you to know what needs to be avoided).