Articles from 'Marketing'

hero_plan
09
Jul
2015
Alina Bugarin

5 Unskippable Steps in Planning an E-mail Marketing Campaign

E-mail marketing must be an integrated part of your communication strategy. Starting with the database, up to the content of your e-mails, moving to testing, and also the post-campaign, stage where the analysis is critical, shouldn’t be skipped. Read here all the steps that an… continue reading

hero_sensory_branding
02
Jul
2015
Alina Bugarin

Use Sensory Branding To Connect With Your Clients

Brands started acting like young girls with a high desire to get married. They become prettier, talk nicely, use divine fragrances, are soft as silk and taste like sweet May cherries. The good part is that if you don’t marry a brand, no father is… continue reading

Marketing - Igniting Your Startup
28
Feb
2015
Alina Bugarin

Brand Loyalty is Built Through Paying Attention

Love me, love me, say that you love me! Well… make me love you! You should start looking at the relationship between your company and you customers as a love relationship. Ps: long-term love. Best thing… it can last more than three years. If at… continue reading

Marketing - Igniting Your Startup
27
Feb
2015
Alina Bugarin

Brand Equity Or Paying For “The Brand”

Similar products, similar characteristics, one costs 10 times more than the other. Long live brand equity! I am pretty sure you wondered at least once why some brands are so expensive. It’s simple: they are so expensive because there are people willing to pay for… continue reading

Marketing - Igniting Your Startup
26
Feb
2015
Alina Bugarin

Be aware of your brand’s awareness!

People are “alzheimerising”… You have to struggle hard so they’ll remember your product. Brand awareness must be on the top of your to do list. We are exposed on a daily base to thousands of brands and our memory is “alzheimerising”. Why should we remember… continue reading

Marketing - Igniting Your Startup
25
Feb
2015
Alina Bugarin

Salt and Pepper in Startup Branding

The best thing about inventing a new recipe is that there are no rules. The only thing is that it has to be tasty! Make the branding of your startup as tasty as you can! There are tons of information on the Internet about branding.… continue reading

Marketing - Igniting Your Startup
24
Feb
2015
Alina Bugarin

White Papers

White papers are great opportunities for proving your competence in a specific field. The thing is that you must bring something fresh and appealing. If you are really good at something, then you should let everybody know! Content marketing is something that a lot of… continue reading

Marketing - Igniting Your Startup
23
Feb
2015
Alina Bugarin

Retargeting Your Potential Customers

You can use cookies to attract customers! No, not chocolate cookies, even though they could work too, but online cookies that will help you retarget potential customers. You probably worked really hard to get that audience, why not ease in your work through Javascript codes… continue reading