Articles from 'Marketing'

Marketing - Igniting Your Startup
22
Feb
2015
Alina Bugarin

Customer Relationship Management

Put all the customer’s data in one basket and ease your work. Customer Relationship Management is like that little black agenda with calendars on it, that you are using since forever, but now is on the screen of your computer with all the data perfectly… continue reading

Marketing - Igniting Your Startup
21
Feb
2015
Alina Bugarin

Upselling

If you already started selling, why not sell more? Yeah… why not making more money through upselling? If there are some things we like about this life, making and spending money are among them! If you are an entrepreneur, the equation is simple… the more… continue reading

Marketing - Igniting Your Startup
20
Feb
2015
Alina Bugarin

Cross-Selling

If you want to sell more, than you should start thinking about cross-selling. It really is one of the best ways to increase your company’s income. Just imagine you own an online shop that sells electronics like laptops, tablets, mobile phones, and so on. One… continue reading

Marketing - Igniting Your Startup
20
Feb
2015
Lucian Daniliuc

How to start out with Google AdWords

You built it. Now what? You’re done. It’s live. It works like a charm. Now you only need one thing. What’s that? Well, customers, users. The actual people that will use your product or service. You know? So where to get them from? Well, there… continue reading

Marketing - Igniting Your Startup
19
Feb
2015
Alina Bugarin

Outbound Marketing

Sometimes you just have to pay to get what you want. That’s how traffic works. You can let your imagination run wild, but we are talking about online traffic here. I consider outbound marketing all the advertising and exposure that one pays for. Outbound marketing… continue reading

Marketing - Igniting Your Startup
18
Feb
2015
Alina Bugarin

Inbound Marketing

No selfishness allowed! Earn your audience attention through content that matters for both you and them. When it comes to online marketing, there are two ways in which it can be done: through inbound marketing or through outbound marketing. The differences between the two of… continue reading

Marketing - Igniting Your Startup
16
Feb
2015
Alina Bugarin

Product Life Cycle Stages. Part II

Be careful about the nasty decline stage. In the previous article I talked about the fact that products have 4 life cycle stages and most of the products can be defined as belonging to a specific one. If the first two stages, introduction and growth,… continue reading

Marketing - Igniting Your Startup
15
Feb
2015
Lucian Daniliuc

Using banners to promote your company

Banners! Banners everywhere! That’s how everyone will know about you, right? Wrong! As a startup, going all in for banners, you’ll quickly burn through all of your money and that’s it. The end. The “buck for your bang” At the startup phase, it’s not like… continue reading

Marketing - Igniting Your Startup
15
Feb
2015
Alina Bugarin

Product Life Cycle Stages. Part I

Some products seem to be forever “trendy”… …while others go off trend pretty fast, even in a matter of months. Understanding that products have life cycles just like living beings makes it easier to take better business decisions. One of the most important things an… continue reading