Articles from 'Marketing'

Marketing - Igniting Your Startup
14
Feb
2015
Alina Bugarin

Realistic Sales Forecasting

Most times, sales forecasting are done so optimistically that they end up looking like a letter to Santa Claus. Sales forecasting is a complex process through which a company predicts its future sales for a specific time period. Sales forecasting are a lot easier to… continue reading

Marketing - Igniting Your Startup
12
Feb
2015
Alina Bugarin

Advantages and Disadvantages of Niche Marketing

What is niche marketing? A huge success or a terrible failure? A niche market is a submarket that focuses on a specific service or product. It targets a very specific demographic profile and can also come as a response to a request for a specific… continue reading

Marketing - Igniting Your Startup
11
Feb
2015
Alina Bugarin

Get Your Brand to The Next Level. Make it…

If you want a long-term relationship with your customers, you would better make them love and respect you! Simply branding and throwing ads at them seems that is no longer enough. The concept of “lovemarks” was first introduced by Kevin Roberts, the CEO of advertising… continue reading

Marketing - Igniting Your Startup
10
Feb
2015
Alina Bugarin

Stop Planning, Start Listening! Social Listening.

You keep posting but you never take a look at your competition’s online activity. What if they have already posted an opinion similar to yours a few months ago? Kind of embarrassing, right? You should start monitoring the digital media channels right now and see… continue reading

Marketing - Igniting Your Startup
09
Feb
2015
Lucian Daniliuc

Giveaways, the fastest way to get users

The sweepstakes where the winner is always you! Wait… What? Giveaways work both in online and offline businesses. The principle is simple. You craft a nice contest or sweepstakes where the prize is one or several of your products. If you’re running an online service,… continue reading

Marketing - Igniting Your Startup
09
Feb
2015
Alina Bugarin

Webinars as Great Tools for Promoting a Business

Instead of struggling like crazy to make people hear you, why don’t you try holding a webinar on subjects that might interest a large audience from your business segment? You spare people of spending money on airfare, hotels, taxi and so on. If you add… continue reading

Marketing - Igniting Your Startup
08
Feb
2015
Alina Bugarin

Return On Investment

Money makes the world go round, but if there is no ROI, there is no JOY. Intelligent investment reduces to a high Return On Investment applied to your business. There are some people that spend money like there is no tomorrow, and some of them… continue reading

Marketing - Igniting Your Startup
07
Feb
2015
Alina Bugarin

Calls To Action For Online Writers

There are times when you just have to tell people exactly what they have to do. You tell them: “read here what I wrote”, “find out what I have to say”, “here are the things that I prepared for you”, “visit me now” and many… continue reading

Marketing - Igniting Your Startup
05
Feb
2015
Lucian Daniliuc

How to properly ask for guest posting

Guest posting resembles a romantic relationship: there’s the first date, first impression, and – hopefully – a long lasting relationship filled with joy. As a writer, when asking a publication to allow you to guest post, there are a few simple rules to follow. Since… continue reading