Articles from 'Marketing'

Marketing - Igniting Your Startup
05
Feb
2015
Alina Bugarin

Product Placement as a Great Alternative to Ads

Throwing money out the window on traditional advertising through TV ads and gaining only audience’s irritation can be easily avoided by planning a smart product placement strategy. If you just started a new business, product placement is what you should be doing right now! This… continue reading

Marketing - Igniting Your Startup
04
Feb
2015
Lucian Daniliuc

Onboarding Users With Drip Campaigns

As “the journey of a thousand steps begins with the first step”, so is building a relationship with your customers. When you first sign up for a service, for a free trial or whatever the service’s business model is, you’ll get a welcome email (or… continue reading

Marketing - Igniting Your Startup
04
Feb
2015
Alina Bugarin

Internal Marketing Control

Making plans without checking the stages of their execution is like going for a cave expedition without having the proper equipment. It could be fun, but you will not see the bats heading towards you. An internal marketing control is a must when it comes… continue reading

Marketing - Igniting Your Startup
02
Feb
2015
Lucian Daniliuc

Expanding Your Audience: Guest Posting

“Instantly” grow your audience by crafting articles as a guest to other known online publications. What is guest posting? Guest posting is an online phenomenon which translated in a normal language sounds something like “writing an article for a publication as guest”, hence not as… continue reading

Marketing - Igniting Your Startup
02
Feb
2015
Alina Bugarin

Marketing Audit – The Key Step Before Planning a…

Even though it’s not a popular tool, a marketing audit conducted properly before planning a marketing campaign can save you important amounts of money. As a general fact, an audit is a systematic examination of data, statements, records and operations performed by an enterprise and… continue reading

Marketing - Igniting Your Startup
01
Feb
2015
Alina Bugarin

Word of Mouth Marketing as a Great Tool for…

Too many commercials struggle to catch a bit of attention, but it’s not working all the time. In fact, this commercial marathon fails most of the times. Word of Mouth Marketing is all about creating stories that people want to share. Read here why word… continue reading

Balancing Your SEO: Why It Is Important
07
Feb
2014
Janice Alcantara

Balancing Your SEO: Why It Is Important

Whether you are a blogger looking to gain exposure, or an entrepreneur promoting your services or products online, increasing traffic to your site is considered basic necessity. There are many strategies to create buzz from potential and existing website visitors, and some of the online… continue reading

Why Visitors Abandon Your Website?
31
Jan
2014
Janice Alcantara

Why Visitors Abandon Your Website?

In today’s highly technological society, people have become more accustomed to high standards of efficiency and creativity, that their attention span gets shorter by the minute, if something does not tickle their fancy. According to an infographic study, website abandonment happens after just 3 seconds.… continue reading

5 Content Marketing Tips for your Business
20
Dec
2013
Janice Alcantara

5 Content Marketing Tips for your Business

Whether it’s blogging, sending out e-newsletters, creating video campaigns, or posting on social networking sites, the goal is plain and simple: to increase viral reach and (hopefully) boost sales in the process. With the plethora of online platforms and tools we can take advantage of… continue reading