Articles about 'Igniting Your Startup'

05
Jul
2018
Development

Never postpone your product’s security

If you ever (have to) ask yourself “When is the right time to address security issues?”, you’re already late to the party.  Security isn’t that layer that you just add on top of your application before shipping it to production. Security is a mindset, that… continue reading

28
Jun
2018
Development

Start With the Deploy Pipeline

If you’re starting out a new project, don’t start with the Log In page [citation needed]. This is definitely not your core feature and there are a lot of other things to start out with. I know, it’s a cliche, but most developers want to… continue reading

Smarter - Igniting Your Startup
28
Feb
2015
Smarter

The right way to send automated emails to your…

Communication is key. Sending emails sounds easy, but it’s not that simple. Getting messages in the user’s Inbox is actually something that requires some money these days. If you didn’t read my article Sending Newsletters to Your Users, I’d suggest you start there first. Sending… continue reading

Marketing - Igniting Your Startup
28
Feb
2015
Marketing

Brand Loyalty is Built Through Paying Attention

Love me, love me, say that you love me! Well… make me love you! You should start looking at the relationship between your company and you customers as a love relationship. Ps: long-term love. Best thing… it can last more than three years. If at… continue reading

Design - Igniting Your Startup
28
Feb
2015
Design

User experience – Part II

Our journey has come to an end… Or maybe not! A few months ago, we had this idea of hosting a writing marathon. Our goal was to create a series of articles that can serve as guidelines when starting an online business. And by trying… continue reading

DevOps - Igniting Your Startup
27
Feb
2015
DevOps

Automated testing

Testing is that “thing” where you make sure everything works all the time. Starting up a new product involves a lot of changes and development. And it is quite easy to break things. Customers will be indulgent for a while, but when things get serious,… continue reading

Marketing - Igniting Your Startup
27
Feb
2015
Marketing

Brand Equity Or Paying For “The Brand”

Similar products, similar characteristics, one costs 10 times more than the other. Long live brand equity! I am pretty sure you wondered at least once why some brands are so expensive. It’s simple: they are so expensive because there are people willing to pay for… continue reading

Design - Igniting Your Startup
27
Feb
2015
Design

User experience – Part I

Becoming a Public Enemy I’m getting ready to receive everybody’s criticism… Wait for it! Waait… You’re all wrong – designers, developers, marketers, business owners, and all the rest! You are so utterly wrong! When it comes to UX (user experience, just to be on the… continue reading

Smarter - Igniting Your Startup
26
Feb
2015
Smarter

Manpower that has your back (who you may need…

Your startup is a ship. It needs a crew. Or you’re just wandering around in a boat. Depending on your startup’s flavor, you’ll need different types of people in your team. If you startup is a tech one, running a Software-as-a-Service, here’s what you should… continue reading

Marketing - Igniting Your Startup
26
Feb
2015
Marketing

Be aware of your brand’s awareness!

People are “alzheimerising”… You have to struggle hard so they’ll remember your product. Brand awareness must be on the top of your to do list. We are exposed on a daily base to thousands of brands and our memory is “alzheimerising”. Why should we remember… continue reading