If you ever (have to) ask yourself “When is the right time to address security issues?”, you’re already late to the party. Security isn’t that layer that you just add on top of your application before shipping it to production. Security is a mindset, that… continue reading
Articles about 'Igniting Your Startup'
Communication is key. Sending emails sounds easy, but it’s not that simple. Getting messages in the user’s Inbox is actually something that requires some money these days. If you didn’t read my article Sending Newsletters to Your Users, I’d suggest you start there first. Sending… continue reading
Love me, love me, say that you love me! Well… make me love you! You should start looking at the relationship between your company and you customers as a love relationship. Ps: long-term love. Best thing… it can last more than three years. If at… continue reading
Similar products, similar characteristics, one costs 10 times more than the other. Long live brand equity! I am pretty sure you wondered at least once why some brands are so expensive. It’s simple: they are so expensive because there are people willing to pay for… continue reading
Becoming a Public Enemy I’m getting ready to receive everybody’s criticism… Wait for it! Waait… You’re all wrong – designers, developers, marketers, business owners, and all the rest! You are so utterly wrong! When it comes to UX (user experience, just to be on the… continue reading
Your startup is a ship. It needs a crew. Or you’re just wandering around in a boat. Depending on your startup’s flavor, you’ll need different types of people in your team. If you startup is a tech one, running a Software-as-a-Service, here’s what you should… continue reading
People are “alzheimerising”… You have to struggle hard so they’ll remember your product. Brand awareness must be on the top of your to do list. We are exposed on a daily base to thousands of brands and our memory is “alzheimerising”. Why should we remember… continue reading