Many target audience are wary of email marketing, and don’t like receiving these types of messages in their inboxes, because they think that these are spam and are not supposed to be read. While there are many cases wherein this is a true scenario, one should not think of all these emails as such, because there are many more which contains useful resources that you might benefit from.
With that being said, we can safely assume that it is a myth that must be broken when it comes to email marketing. What other things, then, should be debunked, in order to say that email marketing is as useful as every other method of posting online?
Even with this being said, you must know that email marketing is still a reliable source of information, and that there are a whole lot more people who thinks that it is a method worthy to be praised due to its effectiveness.
Myth 1: SPAM
While there are a whole lot people who don’t read emails from brands and mark these as spams, we could safely assume that there is a whole lot more who don’t mark it as spam, and thus, goes straight to your inbox.
Spam messages are usually ignored and left unread, and this is one thing you must avoid at all times. Try to create messages that are not too “marketing-type.” Instead of going straight to the point and messaging your audience regarding your products, you could provide a link which contains the products you have, as well as a creative content which would persuade the person viewing your message to check the link.
Myth 2: SUBJECT LINES
Previous writers have stated how subject lines must be kept concise, and we must agree that shorter subject lines are better than longer ones. However, this is not the case with email marketing. If you want your reader to read your content, then you must have longer subject lines. It should be able to provide enough insight about the content of your email, but be careful not to expose each content it may have, for them to open the message and read the content.
Aside from that, subjects have no effects whatsoever as to why an email ends up in your spam folder, as analyzed by Alchemy Worx. It has a long and complicated explanation, but to put it simply, an email ends up in the spam folder because of the IP and email address’ reputation. With this being said, you could now use any subject line that you wish to use, and not be afraid of ending up in spam folders!
Myth 3: INACTIVE USERS
Even as your addresses are inactive, you should still send them email messages. Send them the same messages you send to active users. Though they might not check your emails right now, they might in the future, if they see content that are interesting for them. Like always, you must create content that they can relate to, in order for them to be interested in your offers.
Inactive users may be uninterested right now, but over time, you could gain their interest, and they would eventually be customers that you would take care of. It’s all about waiting for good results to come out of it, and getting the best out of the posts you have created for all to see.
Basically, email marketing is a simple technique that you could use as long as you have a list of clients that you could send messages to. It is not a hard task, though it may take some time for you to provide the content that your audience might want to see. But then again, it should be easy to follow through with these people once you have been able to capture their interests, so keep it going.
Keep your messages simple, yet, captivating. Look for contents that are enjoyable, and add images that are related to the contents of your message. Although it may seem ineffective, know for a fact that email marketing is one of the most plausible ways for you to reach your target audience within a span of a few months.