Upselling

1 min read
Marketing - Igniting Your Startup

If you already started selling, why not sell more? Yeah… why not making more money through upselling?

If there are some things we like about this life, making and spending money are among them! If you are an entrepreneur, the equation is simple… the more your customers spend, the more you make.

Now let’s focus on making your customers spend more. A great method is upselling.

Upselling is the marketing process through which companies try to influence a customer make more expensive purchases. It’s not an easy task to do, but seeing your bank account growing, it’s more than rewarding for the effort.

How can you put upselling into practice?

If you already have a product, then start thinking about making advanced versions of it, additional upgrades and all possible types of add-ons. The best thing that comes with upselling is that you will increase your revenue for a single sale.

Besides making more money, there is also the acknowledgement factor that improves a company’s image. Providing all sort of advanced products and features lays the company among the market’s professionals.

Don’t be greedy!

Upselling is a very tempting technique. I recommend you do it only after you conduct an advanced research. If your customers are frequently asking for features and improvements of a product, then start developing them. Or maybe you seize the opportunity for a specific feature that doesn’t exist on the market and you could provide it, also start developing that future.

But don’t let yourself driven by greed, because it can work against you in a matter of minutes, especially in the online, where comparisons between products can be made very quickly.

Interesting read?

About Alina Bugarin

Alina Bugarin is a passionate Online Marketing Specialist that has a strong background in social media marketing, online campaigns, content writing & scripting for ads and animations.