Two years ago I decided to migrate our Monitive blog to a Medium publication called Once Upon A Site. This happened for several reasons, including the fact that we are getting more readers on Medium than we were getting on our blog at the time.
Of course, all while ignoring all there is to SEO.
This was a good call at the time. Since then I’ve learned a whole lot about content, publishing platforms, proprietary software, and especially about actively contributing to creating content on other platforms.
This includes content on social media.
And since almost nothing is forever in this world, I decided to move it back to our website. This includes all the articles already published on Medium. I hope I find a backup of our old website so that I can also migrate the articles that we had before we migrated to Medium.
The important part here is that you can set a canonical URL to a story on Medium. This tells Google that the story has been originally published on a different website, so we don’t have to take down the posts already published there.
It’s been over 10 years now since Monitive exists and I find it somehow romantic to have the whole trail of adventures and challenges laid out in a single, public place.
Another challenge is promoting the blog. But that’s for another day.